Support Local This Black Friday: Buy Local Sunshine Coast Launches Campaign to Keep Spending Local with $30,000 in Business Boosts

With Black Friday 2024 approaching on November 29th, Buy Local Sunshine Coast is rallying the community to shop local and support local businesses during one of the most significant shopping events of the year. Black Friday spending in Australia has seen unprecedented growth in recent years, with nearly $9 billion spent in 2023, marking a 22% increase from the previous year. November is now outpacing December as the peak retail sales period, creating a unique opportunity to drive local economic growth on the Sunshine Coast.

This year, Buy Local Sunshine Coast, proudly supported by Sunshine Coast Council and Matters Magazine, is launching an initiative to encourage locals to prioritise their favourite local shops, services, and online businesses. By shopping locally, residents find fantastic deals and contribute to sustaining local jobs and helping Sunshine Coast businesses thrive.

“We all know a friend, family member, or neighbour who owns a business on the Sunshine Coast,” said Luke Hawley, representative of Buy Local Sunshine Coast. “By shopping local this Black Friday, we can collectively make a real impact on the community. It’s about supporting the people who make the Sunshine Coast unique.”

$30,000 Marketing Boost for Local Businesses

To support local businesses this Black Friday, Buy Local Sunshine Coast is giving 25 local businesses the chance to win a marketing package valued at over $1,000 each. This package includes:

• 12 months of Buy Local Sunshine Coast membership (valued at $300)
• A Marketing Plan on a Page Strategy Session with marketing expert Luke Hawley (valued at $400)
• Marketing AI Training with a ChatBot for their website (valued at $300)

In addition, two lucky winners will receive a half-page ad in three issues of Matters Magazine, valued at $2,500 – an incredible opportunity for small businesses to reach a broader audience.

To enter, businesses must join Buy Local Sunshine Coast, complete their profile, and publish a special Black Friday offer by Friday, November 22nd, at 11:59 p.m. Existing members can also participate by updating their profiles and publishing an offer. Details of the promotion and competition are here. Only Sunshine Coast businesses with an active ABN can join the Buy Local Sunshine Coast website for free.

The announcement of the Buy Local Sunshine Coast FREE listings was made at the Thriving Through Change Expo

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Free Media Kit to Support Black Friday Promotions

In addition to the competition, Buy Local Sunshine Coast has created a free Black Friday media kit to help local businesses get Black Friday-ready. This comprehensive kit includes a range of digital assets for use on websites, social media, emails, in-store displays, and printed materials, such as stickers.

The media kit is available for download with no sign-up required, making it easy for local businesses to promote their Black Friday offers and keep Sunshine Coast spending local.

Amplify Your Reach with Buy Local Sunshine Coast

By joining Buy Local Sunshine Coast, local businesses can tap into a network of tens of thousands of potential customers. Buy Local Sunshine Coast’s community reach includes:

• Over 19,500 followers on our community page
• Over 5,200 followers across Facebook and Instagram
• More than 4,500 active email subscribers
• Access to our network, including Matters Magazine, B2B Sunshine Coast, Locals in the Loop, HealthiiHub, and more

“Our goal is to empower Sunshine Coast businesses to make the most of this essential trading period,” said Hawley. “We’re providing the tools and exposure they need to capture the spirit of Black Friday while keeping the economic benefits within our community.” Businesses can join Buy Local Sunshine Coast for free here.

Let’s Make Black Friday Local

With the support of Sunshine Coast Council and Matters Magazine, Buy Local Sunshine Coast invites everyone in the region to make this Black Friday a local affair. Visit your favourite local businesses online or in-store or find the latest deals on the Buy Local Sunshine Coast website.

This Black Friday, let’s shop local, save money, and support the businesses that strengthen our community.