Bringing the Wow with Industry Guru – Peter Jones AM

SCEIA is thrilled to invite you to a truly special event with Peter Jones AM—the man behind some of the biggest and boldest events our country has ever seen.

From running Melbourne’s iconic Moomba Parade at just 16, to producing over 1300 events across three decades (yes, including the AFL Grand Final Half Time show, Olympic Dinners, and Presidents Cup live sites), Peter has seen it all—and he's bringing his stories, strategies, and signature sparkle to the Sunshine Coast.

Expect heart-in-mouth moments, behind-the-scenes secrets, and real insights into what it really takes to create unforgettable, show-stopping events.

If you're an event manager, supplier, service provider, or someone who lives and breathes events, this is your chance to get inspired, learn from a true great, and connect with your local industry crew.