Winter campaign delivers boost for Sunshine Coast tourism operators

Back in June, Visit Sunshine Coast (VSC) announced a winter voucher campaign with Experience Oz, encouraging visitors to discover more of our region.

The campaign delivered thousands of new bookings across 38 local tourism operators, providing a welcome boost to the Sunshine Coast visitor economy.

VSC CEO Matt Stoeckel said VSC’s first-ever voucher campaign had been a great success for the local tourism industry.

“This is a fantastic result for our local tourism industry,” Mr Stoeckel said.

“Encouraging visitors to book experiences during winter not only helps our operators but also gives people another reason to stay longer and explore more. That’s a win for local businesses and our visitor economy.”

Aussie World Head of Sales and Marketing Sebastian Hahn said the campaign was a valuable initiative that supported local tourism operators.

“The promotion was a fantastic initiative that delivered strong results for Aussie World and demonstrated the value of working collaboratively to drive visitation across the Sunshine Coast,” Mr Hahn said.

“Aussie World loved being part of the campaign because it gave us the opportunity to connect with new audiences, support the broader tourism industry and showcase the unreal fun families can experience right here on the Sunshine Coast.

“We were thrilled to be involved and to see such a positive response from visitors.”

The campaign offered travellers $100 off when they spent $200 or more on participating Sunshine Coast experiences booked through Experience Oz, helping drive winter visitation and spending across the region.

The campaign was made possible thanks to the support of Tourism and Events Queensland.